BUILDING A CONSCIOUS WARDROBE

BUILDING A CONSCIOUS WARDROBE

Mindful Ways to Cultivate our Relationship with Fashion

For our friends who wish to recreate their wardrobes as part of their conscious lifestyle, or who would like to transition into a mindful lifestyle through the insightful and creative space of ethical fashion, we have noted below some maxims to support you initiate and continue the practice. In our intention to live meaningfully, one of the foremost domains that many of us now feel naturally called to modify, are our wardrobes. And being so elementally attached to our body, our clothes connect viscerally with our being and human experience and hold an inexplicable influence in our everyday lives.

1. Reflecting on what a conscious wardrobe means or would mean for ‘you’

If you feel you would like to build a conscious wardrobe, we’d like to encourage you to think about what having or creating a ‘conscious wardrobe’ means for ‘you’ personally and how you feel connected with the idea. Is it that you would like to be more environmentally and socially just, or that you would like to make more informed decisions about (buying) clothes, or you would like to treat your clothes more mindfully, or that you would like to learn an alternative way to your existing practice? (Maybe all of them, and more). Deciphering our underlying inspirations for making a shift in our way of being with (our) clothes and fashion can guide us in adopting ways that would be authentic to who we are and to our own intentions. It also allows us to start viewing and thinking about how we would like to re-organise our wardrobe hereafter.

2. Beginning where we are

We feel that going through what we have in our existing wardrobes is a good place to begin the journey. Looking at our less sustainably and ethically made clothes, and thinking about how we can treat them ethically and with care can be an insightful step in the process. We would not want you to feel that you should do away with your present clothes and replace them with new mindfully made clothes. In place of solely buying sustainable clothing, we think being ethical with our current clothes can give a lot of room for creativity, learning and engaging with our clothes. Learning to make mends and small fixes (such as sewing buttons or patching a tear), washing with care, wearing clothes till their shelf life, repurposing them, cleaning our shoes in the right way and passing on clothes that may bring comfort to another are all small, yet vital ways in which we can begin having ethical interactions with our clothes, accessories and shoes.

3. Understanding the role fashion and dress play in our lives

Fashion and dress can mean different things and carry different influences upon us. They can be a medium through which we express ourselves and our individuality, a space of creative exploration, a recreational or formal occupation, a political and social tool, an art form – and more. Understanding in which ways we dominantly relate to them, would support us in visualising what kind of designs we would like to assimilate into our ethical wardrobe and the role they (would) play in our quotidian sphere.

 

4. Budgeting

Whenever you feel that you need to or would want to buy new clothing, it would be valuable to think about the funds you would like to allocate to it. We feel that some good ways of making budgeting decisions for our clothing are to think in terms of the price we would be paying for a particular fabric, silhouette, or item and in terms of the purpose the garments may serve for us (What occasion do we need them for? Everyday, work, gatherings, formal events and the like). This way, when you begin looking at clothes and shopping, you could have clarity on what you want to spend where, and keep with your intentions and concerns. A further thing we can be mindful of is the cost-per-wear of each garment we may purchase. Cost-per-value considers the value of a piece in relation to the number of times it can be, or is, worn. An instance is if we buy a dress for Rs. 4,000 and wear it 4 times a year, it’s cost-per-wear is Rs. 1,000 per wear. If we wear it 10 times a year, it’s Rs. 400, and so on. The price we pay for an item should be reflective of its functional value.

5. Researching for conscious and ethical fashion brands mindfully 

When building a conscious wardrobe, it is constructive to keep researching and studying different ethical brands, and understand who they are, what their notion of fashion is, what kind of packaging they use, their aspirations with their brand and work, their materials and their story. These processes help to see and select whether their values align with ours and how we envision our wardrobe to be. They can also be very educational and offer inputs on how we can transition not only to ethical fashion practices, but also to ethical and mindful living. This would also give us the agency to observe the level of transparency, inclusion and diversity a brand offers, and to hold them accountable as consumers to make reforms – using the power we have through the internet and its multiple communication channels.

6. Balancing our present wardrobe with a vision of creating a conscious one

As you add new and conscious selections to your wardrobe, it can be meaningful to keep revisiting your existing and older pieces. Taking out our clothes, seeing what we like, what fits us well, why we purchased them and from where, can stir past memories that highlight our process of purchasing and the emotional connections we have created with them till now. This gives us the chance to integrate our collections, style varying silhouettes, and curate a holistic relationship with our clothes (and possibly with ourselves).

 

Our wardrobes evolve as we do, and we’d like to encourage you to build your conscious wardrobe one step at a time. Read from reliable sources, magazines and journals as your interests develop and try to incorporate practices that resonate with you. And as you make individual changes, it would be rewarding to also try to be involved in larger organisational changes at a pace which you are able to go at.

CREDITS

With Mianzi

For Sustainable Development

Conversations with Mianzi on the Potentialities of Experimental Design

As a form of creativity and contemplation, design has become a central instrument in disentangling complex social and environmental crises of our age. In the last decade, it has come to play a particular progressive role in augmenting ethical and sustainable production practices. Industrially, artists and conscious businesses are ushering a social revolution with sustainable design through two key areas. One, at the foundational scale of designing, that concentrates on the innate possibilities and impact of a design and object at the level of its inception. The other, at the technical scale that centres on the practices, materials and modes of production of a design.

 

Innovating on both these aspects, Mianzi is a pioneer in designing superior sustainable home furnishings using a simple and natural material – bamboo. Questioning deleterious models of production and translating experimental materials into novel wares, they are heralding new ways of understanding design and products, and our relationships to them. At IKKIVI, we had a conversation with the co-founders of Mianzi, Shashank Gautaum and Ananta Varshney, on their journey into the venture, and the conceptual, material and social features that underlie their (sustainable) design initiative.

 

Could you tell us of your background and interests through your foundational years? How did you come to feel connected with art and design? Have you been pursuing them for a long time or has it been a more recent initiation?

S: Since a young age, I developed an interest in the engineering aspect of a simple design, when I used to accompany my granddad to his cycle repair shop.

While designing a building with a Zero Carbon Footprint, for a design competition in 2009, (which later got awarded by Indian Green Building Council), I realized the true potential of Bamboo. I then designed a bamboo bicycle and prototyped several bamboo-based furniture and accessories.

After my Bachelor’s in Architecture (from SPA Delhi & Masters in Industrial Designing from IDC, IIT Bombay), I established MIANZI with the desire to revolutionize the way bamboo is seen and used in today’s world.

A:  During my graduation as a Bachelor of Architecture,  I became more and more fascinated with product design and how sustainability can be more than what it is believed as. Being associated with “going without” sustainability is always belittled, so we came up with products that attain both competitive edge for similar wood or plastic-based products whilst reaping benefits for the environment.

With a drive to build green products, I co-founded Mianzi, to manufacture products that are not only sustainable or aesthetic but economically viable. I reckon that every raw material has a story with nuance and complexity, which, if translated right can bring the most unique products.

 

What does design(ing) mean for you? Is there something, in particular, you like to showcase through it?

We believe that designing in its essence is a polygamy of different elements to accomplish a particular purpose, in a sustainable eco-friendly approach, and with futuristic minimalism.

 

MIANZI is a unique home furnishing brand with bamboo as a base material for almost all its products. Could you tell us how you realised that the material would become valuable for experimental design?

Bamboo, as raw material, inspires and challenges us to bring forth products that go beyond the accepted parameters of product design and bring life to fresh ideas that previously seemed improbable with bamboo. 

That sense of exploration and giving back to the environment has always been a big influence and inspiration behind Mianzi.

MIANZI is one of the foremost brands in India to exclusively offer bamboo-based furniture and accessories. Could you share with us why it was/ has been important in your view to introduce this idea in the market?

India has a rich cultural and economical tradition of artistic craftsmanship with Bamboo as a raw material – a material that is sustainable, futuristic, and has a vibrant cultural heritage. Despite this, the Bamboo craftsmanship is dwindling and is almost extinct in several tribes.

With Mianzi, we sought to redefine and exhibit the contemporary, elegant, and chic front of traditional craftsmanship. We need to understand that sometimes the greater good can be achieved economically by sticking to your roots.

 

Could you tell us a little bit about your design and creation process? Where the materials are extracted from, and how they are molded together to construct the intricate details on the pieces?

While experimenting with bamboo, we have and are still in the process of discovering it’s different inherent properties. With a distinct fascination to observe probable design possibilities, we created our own methods by tweaking existing industrial machines and integrating the traditional hand-craftsmanship of adroit artisans. 

To make the process as realistic as possible, we developed a few industrial machines dedicated to the work of bamboo bending and molding. The machine is based on existing industrial technology; it is an assembly of different systems to create an efficient tool.

 

Are there any challenges encountered in marrying together ethical, artistic, and business practices through the design process?

Working with natural material is always challenging especially when we compare it with similar existing products in the market that are made out of wood or metal or plastic. These raw materials have been available commercially for a longer time and a lot of research has been already done, in terms of design and manufacturing. In comparison, Bamboo still needs to be explored more to discover its several properties and innovate. Further, finding a balance between aesthetic freshness, quality, and affordability is quite challenging.

 

Are there any specific intentions MIANZI holds to generate an impact for the wider Indian and design community – both its artisans/ workforce and consumers?

As we were discussing before, we want to expand Indian craftsmanship and give it its deserving centerstage by proactive collaboration with local craftsmen, bringing high-tech industrial advancements to them, and to substantially increase productivity and nurture their skills. We can introduce substantial growth in this industry on an artisanal and economic level, and at the environmental front.

What are your subsequent aspirations with, and for MIANZI?

With a deliberate and equal focus on expertise research on bamboo, we want to competitively revolutionize the way bamboo is seen and used by the masses, introducing it to the construction and mobility industry, discovering its resilient composition with a breakthrough through an economically viable and sustainable approach.

 

Is there anything you would hope for, or expect, clients, to discover and take from MIANZI?

In general, people consider sustainability as the latest trend rather than considering it as an imperative choice for our environment and future. Understanding the consumer demand we need to make a conscious effort to market products that are contemporary yet sustainable.

Mianzi with its fresh designs and functional approach expects that more and more people and designers understand that the purpose of sustainability is not to greenwash with yet another eco-friendly material, but rather to rethink industrial production and product conception in a realistic way.

During the last one and a half years, Mianzi has been recognized and awarded by esteemed design fraternities. The acknowledgment of their work from both practitioners in the field and their clients has lended them working opportunities with renowned architects and interior designers across the country, inspiring them to continue to experiment with bamboo and sustainable design.

If you would like to explore and shop their designs, you can visit their catalogue on our shop.

Credits

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