Our bodies are the medium through which we experience the world and ourselves, yet also the central object of our being that we can often feel most critical of. As we try to take a step further into understanding our bodies, we invite you to reflect with us on the ways in which we can see it for what it is, away from what cultural conditioning, media and contemporary narratives espouse.
The fact that ‘color’ remains relevant for advertising agencies to influence sales – whether in their branding, in the chemicals utilized, in their story-telling, or in them all – has reinforced misconceptions and distortions of, what should have been, an authentic self-concept amongst consumers (and non-consumers).
At one end, fashion functions as a medium of creativity, imagination, art, beauty, and expression. At the other end, unconscious practices associated with its pursuit (have) give(n) rise to a myriad of environmental, socio-economic and psychological issues.
The objective of a fashion revolution is not only to have designers, industrialists or consumers adopt sustainable and egalitarian practices at the systemic level, but to cause a shift, a revolution, in ‘consciousness’, and consequently, of ‘self’ itself, at the broadest individual level.
Our present conditions have been lending insights into this paradox, where things have taken an inverse relation to each other – attributes through which we have often believed we connect or are connected, we are now separated from, and those through which we have often thought we are separate, we are now connected by.
A letter from IKKIVI that takes our ZINE visitors into the thought process and inspiration behind starting our online magazine.
Code Green, explores sustainability and the environment in light of the UN’s recent moves to tackle problems in the fashion industry. The essay tackles the writer’s thoughts of what it means to be in this era of transformation, in an industry finally veering its focus towards responsibility, mindfulness and change.