ETHICAL THREADS

IKKIVI Summer 2018 Campaign

“Can clothes emote? This is something I have contemplated all my life. For somebody who started her journey in fashion attracted to it’s frivolity, then to creativity and then to the art and ethics of it, this question has haunted me. Can clothes really tell stories? Through this campaign I tried to portray clothes with emotions; as isolated creatures, as vulnerable souls, as wanderers and narrators, as lovers and as friends. As pieces of value to be kept and not thrown.”

IKKIVI – an Indian Winter – 2018
Campaign by visual artist Rhea Gupte