Working slowly and thoughtfully can accentuate the rewards inherent in our everyday work, and enhance our felt affinity with it in meaningful ways. We’re exploring here with you some ideas and practices that we think can support kindle these qualities, both at and beyond our workplace."
For our friends who wish to recreate their wardrobes as part of their conscious lifestyle, or who would like to transition into a mindful lifestyle through the insightful and creative space of ethical fashion, we have noted below some maxims to support you initiate and continue the practice.
This Fashion Revolution Week, we wanted to show with our labels and designers, that fashion and design, when practiced ethically and mindfully, hold the means to herald positive development in the lives of its creators (our artisans) and consumers – and to change the widely held belief that to make (mass) interests businesses need to exploit, dehumanise and coerce their makers or come at the cost of their integrity.
The fact that ‘color’ remains relevant for advertising agencies to influence sales – whether in their branding, in the chemicals utilized, in their story-telling, or in them all – has reinforced misconceptions and distortions of, what should have been, an authentic self-concept amongst consumers (and non-consumers).
At one end, fashion functions as a medium of creativity, imagination, art, beauty, and expression. At the other end, unconscious practices associated with its pursuit (have) give(n) rise to a myriad of environmental, socio-economic and psychological issues.
The objective of a fashion revolution is not only to have designers, industrialists or consumers adopt sustainable and egalitarian practices at the systemic level, but to cause a shift, a revolution, in ‘consciousness’, and consequently, of ‘self’ itself, at the broadest individual level.
Our present conditions have been lending insights into this paradox, where things have taken an inverse relation to each other – attributes through which we have often believed we connect or are connected, we are now separated from, and those through which we have often thought we are separate, we are now connected by.