Working with our Founder, Nivi Murthy, we at IKKIVI, spend a lot of time together on different themes, ideas and intentions. In the everyday hubbub of our projects, we’d been missing out on some conversations we’ve wanted to have with her for a while – conversations around the heart of her inspirations, experiences over the last couple of years, and the processes she sees entrepreneurs and ethical businesses need to be a part of. We got to meet with her this month and have a heartwarming dialogue about all this and more, and even learn about what she has planned for our newest vertical – ‘The IKKIVI Podcast’.
1. IKKIVI is now 6 years old. Does the business look different from what you had envisioned when you first started out?
The business has definitely evolved over the last 6 years into also being a voice for conscious fashion and mindful living. But what has stayed with us right from the beginning is the vision and passion to support and promote Indian contemporary designers globally by being a trusted curated online shop. We are ever evolving and constantly learning to be better and all-encompassing, but our vision is clear and we look forward to making a larger positive impact on our planet and its people.
2. What key quality has helped you sustain and build your business over the years?
Perseverance and passion.
3. What does ‘business’ mean to you? Did you ever think you’d be a business owner?
Business to me is the ability to create something new for the benefit of the people and the world we live in. I have always been passionate about solving problems and finding solutions but the first time I knew with more certainty that I wanted to create something of my own was during an internship while studying at the Fashion Institute of Technology. I was exposed to the supply chain and its inefficiencies leading to the problem of overstock and harmful impact to the environment with little being done about it. That’s when I felt the need to create and build something of my own that would have a positive impact.
4. You’ve had a full time team join you this year. But everyone had to work remotely for several months right at the start, due to the pandemic and lockdowns. What was that like for you? As a Founder and business owner, how did you navigate through all the changes and hiccups that came with that time?
I am grateful for the dedicated team we have at IKKIVI. I personally enjoy working with people and understanding them so I would say it was difficult that we had to work remotely almost immediately but we made Zoom work for us. We set up some processes right in the beginning so we could work towards our weekly and monthly objectives and tried to just put our heads down and go with what we could do considering the situation we were dealing with together.
However, now, I am more than happy that we get to work together in the office, we enjoy each other’s company, laugh more than required (haha) and are most importantly able to create so much more together in person.
5. What is a challenge you think every ethical and small business faces, and how do you think one can stay grounded and steady through it?
The idea that everything must be perfect. I think as small ethical businesses we put a lot of pressure on ourselves to be perfect in all areas of the business and forget that it is a process of learning and evolving. I believe in the idea of progress over perfection and feel that one small step in the right direction is a start and those many steps over a period of time will only have a larger and larger positive impact. It is important to be kind to ourselves and commit to the idea of constantly learning and improving.
6. You launched a podcast this July and it’s been so refreshing to hear one on conscious living. What can we expect with it in the next few months?
I am so excited about our podcast! I thoroughly enjoy meeting people, having conversations and understanding the choices they make in their lives. This podcast has conversations with some very cool and interesting people on living very intentional and mindful lives. We hope through this podcast we can continue to encourage and empower our listeners to live more fully and craft the lives that they want to uniquely live. We have artists, entrepreneurs, activists and change makers lined up over the next few months and we’re really thrilled for you to be a part of this journey with us.
7. Any book or podcast recommendations on running a business that you can share with us?
This past year I enjoyed listening to ‘The Farrynheight Podcast’.
8. A quote that you live by?
“Dripping water hollows out stone, not through force but through persistence” – Ovid