Two years since the beginning of the Covid-19 pandemic, we held a pop up in mid March in Bangalore, India. A sweet, socially distanced event that was all about celebrating and having fun with sustainable and vintage fashion, we loved spending time with our customers and friends in person after such a long time.
While we have consciously chosen to have our shop online to ensure that we make our clothes to order as much as possible, prevent overstock and minimize wastage, we had some starkly pleasurable moments when we set up shop that have certainly inspired us to have pop ups more often!
1. The tactility of a garment creates an unparalleled connection
Meeting people and seeing them feel excitement and wonder through touching, holding and trying a garment as a truly unparalleled experience was heartwarming and telling of how phenomenological our relationship with clothing is really designed to be. The comforts of shopping for sustainable fashion online, though equally undeniable, do still hide from us the immediate, felt emotions that arise upon sensing and feeling the softness of a fabric, running our fingers through the stitches of a fold, imagining where and how we would don this style, understanding the differences between ‘fit’ and ‘size’ with each style, and feeling clarity and surety in investing in a product.
2. The experience of our community
It was so delightful to meet people from all walks of life, talk about clothing and homeware, share with each other our learnings and challenges within sustainability, know what we are all up to, and truly enjoy the beauty and playfulness of fashion together through the days. This sense of community inspired and rejuvenated us all alike to keep with our commitment to living consciously and making a change in the fashion industry.
3. The joy of discovery
One of the most valuable things we saw people find joy in, was experiencing the wide-ranging independent sustainable Indian brands that are innovating with different tools and resources, and uniquely blending traditional fabrics, techniques and modern styling to design contemporary silhouettes. Getting an insight into our homegrown clothing brands Artisan Luxe and Doodlage, jewellery and accessories brands such as Roma Narsinghani, STEM, and Carte Blanche, and tableware brand The Burrow, along with many others, allowed everyone to not just shop if they needed to, but explore freely and build on the idea of cultivating a conscious wardrobe and lifestyle.
As the central and state restrictions on holding public events get further relaxed now, we’ll be having a lot more pop ups through the year and would love to see you at them. To know more about when and where our next pop up will be, please follow our Instagram page. And ofcourse, you can always shop our mindfully curated collections online whenever you like.